Velux
PrintBut how do you get people to notice?!
Velux came up with that question.
An extension means less light in the main building.
But that’s a problem that Velux windows can solve.
How do you make sure the right people hear about the solution?
Step 1: Determine your strategy and goals
Smart marketers called us in to help them come up with a strategy to achieve their goals.
Velux shared the essence of their project with us and we came up with the concept together.
Step 2: Choose your target group and the medium that attracts them
We know our media brands, target groups and creative opportunities like the back of our hand.
Why not use this knowledge to enrich your project?
Velux was looking for people who wanted to build an extension, and we found them among the readers of Ik ga bouwen/Je vais construire.
Step 3: Go for an original concept with an impact
We use the briefing to create smart concepts based on creativity and knowledge of the media.
Why deprive yourself of this creative sparkle?
Velux appreciated our idea to glue an eye-catching model into the magazine. Yes, that really is possible - but of course Velux didn’t know that. We did.
Step 4: Organise efficient management for your project
Project management is an art. Getting into a smooth flow requires preparation and coaching.
Why would you worry about it?
Velux entrusted us with all the follow-up. We were their SPOC. We provided the graphic design, found the supplier of the model, followed up the printing order and organised the technical implementation with the printer and publisher. And we coordinated the media campaign both in print and online.
Step 5: Look back with satisfaction on a successful campaign
Every marketer draws great fulfilment from successful campaigns.
Don’t you have the right to feel the same way?
This campaign was a great success for Velux. And the next project is already on the drawing board.
After all, the Velux campaign certainly wasn’t our first successful effort.
