Privacy Policy Roularta Media Group


1. General

Roularta Media Group, Meiboomlaan 33, 8800 Roeselare, and its subsidiaries, are taking the measures contained in this privacy policy to protect your privacy. We consider protecting the privacy of our customers, subscribers, readers, viewers, surfers and users important. With this privacy policy we want to inform you as well as possible about what data we collect, why we do it, and how you can control it.

By purchasing our products or services, or by using our services, websites and applications, you are deemed to be aware of the provisions and measures of this privacy policy, to understand them and to agree to them. Roularta Media Group reserves the right to change this privacy policy at any time, provided it informs the users via the website or e-mail. The changes take effect automatically after publication.

The processing of personal data within Roularta Media Group is subject to Belgian law.

2. Collecting personal data

Roularta Media Group collects, registers and processes personal data of its customers, surfers and users of its services and applications, news sites, apps and web shops.
By ‘personal data’ we mean data that relate to an identifiable person (i) that you give us, or (ii) that we assign to you for the use of our products and services, or (iii) that we obtain through the use of our products and services, or (iv) that we have received through third parties.

2.1. Expressly communicated personal data

Certain personal data must be explicitly communicated, such as when taking out a subscription, purchasing products, using some parts of a website or app, registering for an event, participating in a competition or promotion, or the creation of a user account or registration. These data are deemed to have been provided to us voluntarily.

Depending on the service used, these may include the following categories of personal data:

  • Name, first name, address, gender, date of birth, language preference or age.
  • Postal address, postcode, place of residence, e-mail address, telephone number, mobile number
  • Bank account number
  • Professional data (occupation, position, …) or data concerning study or training if these can be of importance in view of the nature of the publication or service.
  • Data related to the subscription, or indicating the reason for termination of the subscription.
  • All preferences or interests that you make known through registration forms, social media, promotions, mobile applications, competitions, etc.
  • Answers to questions on feedback about our products and/or services in the context of satisfaction surveys or market research.
  • Where relevant: financial data and data related to your creditworthiness.

As required by law, we do not process sensitive data such as data about your racial or ethnic origin, political opinions, sexual preferences and health.

You guarantee that the data you provide is accurate and complete. The communication of incorrect data or data belonging to third parties may result in the user being temporarily or permanently denied access (in whole or in part) to products and services of Roularta Media Group.

2.2. Personal data collected automatically

Other data are collected automatically when using our websites, apps or digital applications, through the use of cookies or other systems that use information such as IP address, device used, use of the site or application, language and type of browser, … registration. For a number of applications, websites or apps you must identify yourself/log in before using the application.

Depending on the service or application used, the following data may be involved:

  • When you log on to one of our websites or apps using your social networking user account (Facebook, Linkedin, Twitter, …), we can – insofar as you have given consent to do so – obtain information for the profile that is created on our website.
  • When using digital applications (websites, tablet or smartphone applications, …) the following items can be registered:  
    • Location data: these data allow us to determine your (approximate) location.
    • Time, frequency and duration of use
    • How you use our newsletters and websites, or which articles, videos, photos, pages you view, read or share.
    • How you ended up on our website (via which referrer or search term).
    • Whether you are a user of adblocker software when visiting our websites
    • Which device, system software or browser you use.

We use these data, among others, to offer you as customer a better and personalised experience and to adapt and improve our offers and products.

3. Storage and access to personal data

The personal data that are thus explicitly or automatically communicated or collected are recorded and processed in the database of Roularta Media Group NV, Meiboomlaan 33, 8800 Roeselare.

Roularta Media Group is the processing officer for these personal data and controls the processing that other parties carry out at its request.

The data are also automatically accessible to other companies and subsidiaries of Roularta Media Group such as: Roularta Healthcare, Senior Publications, Belgomedia, CTR Media, Storesquare, Studio Aperi Negotium, Belgian Business Television, Regionale Media Maatschappij, De Woonkijker and Regionale TV Media.  See the group structure at: 

Roularta Media Group will not store your data for longer than is legally permitted and necessary for the purposes stated in this document.

The following retention policy applies to data of subscribers, readers, registered users or receivers of newsletters of one of our publications: 

  • For tax reasons, data from subscribers are saved up to 7 years after the subscription.
  • For non-subscribers, buyers of separate products, readers, registered users, participants in competitions, recipients of newsletters, the data will be deleted if there has been no interaction in the last 5 years.

4. Processing of personal data

The data collected as described above can be combined to better tailor our offers, products and/or services to your personal needs. Your personal data can be enriched or supplemented with extra data, which are either publicly available or come from external partners or data suppliers.

By 'processing of data' we mean each instance of processing of personal data. The term 'processing' covers among others collecting, recording, organising, storing, updating, modifying, retrieving, consulting, using, distributing or making available in any way, bringing together, combining, archiving, deleting or ultimately destroying personal data.

We process personal data for various purposes, whereby only the data that are necessary to realise the intended purpose are processed.

We use personal data:

  • When we have received consent. In this case, we process your personal data for the specific purposes for which we received consent.
  • In the context of the performance of a contract or agreement, for example a subscription to one of our publications, the purchase of products or the performance of a service you have requested.
  • To comply with the legal or regulatory provisions to which we are subject, for example tax obligations.
  • When Roularta Media Group has a justified interest in this, in which case we always aim for a balance between this interest and respecting the privacy of the person concerned.

    Roularta Media Group regards the following processing as necessary in the context of its legitimate interest:

    • Direct marketing, in particular promotional communication via e-mail, telephone, post, advertising or other channels to existing customers and subscribers with a view to offering
    • Campaigns, promotions, invitations to events, offers and benefits attached to the title(s) to which they have a subscription
    • Subscription offers for other, similar titles
    • to visitors of events when they were present at a previous similar event
    • to contacts of the advertising agency
    • Direct marketing for prospecting purposes: in particular promotional communication to prospects via telephone, mail, advertising or other channels.
    • Expressly or automatically collecting and combining personal data (as described under Section 2.) in order to gain a better view of the profile and the likely preferences and interests of customers (such as subscribers) and prospects (such as non-paying visitors to websites) and using these data to personalise offers via direct marketing, digital applications (such as websites or apps) or targeted advertising.
    • Controlled circulation: dissemination of a publication to a defined target group that receives the magazine free of charge.
    • Management of business information: the Trends Business Information (TBI) business unit processes business-to-business data on companies with the aim of making these available to other companies in print, online and digital formats, so that they are able to limit their financial risks, prevent fraud, comply with current legislation on money laundering, etc. Since this concerns B-to-B information, it does not fall within the scope of the GDPR. In addition, TBI collects data from business professionals that are also made available for marketing and data management purposes. When collecting these data, the obligation to notify the person concerned is always met. They are informed about the inclusion in the database and the purposes for which these data are being processed. They have the right at all times to access, correction and deletion.

In some cases we use anonymous, aggregated data for commercial purposes or for external reporting. These data can never be traced back to a specific individual.

5. Purposes of the processing of personal data

Provided consent is obtained, we collect and process personal data for the following specific purposes:

• The delivery of products and services:

  • Customer administration with a view to delivering products or providing services, such as managing your subscription, sending and delivering a purchased product, or managing registrations for an event or seminar, drawing winners for competitions in which you participated.

• (Direct) marketing:

  • To contact you for marketing purposes and to inform you about (new) products, services, competitions, promotions and offers from us and other companies within Roularta Media Group.

• Personalisation and targeting

  • Matching our website(s), newsletters, digital applications and in particular advertisements to your preferences or profile.
  • To be able to send you targeted offers and promotions, appropriate to your preferences or profile, or to prevent us from sending the same message several times via different channels.

• To combat fraud and/or abuse of our digital platforms and applications.

• Market research and analysis

  • We can use your data and consumer profile to evaluate our products and services.

• To comply with our legal obligations.

  • It may happen that we are legally obliged to keep certain personal data about you and/or to communicate these to government agencies. In the context of a police or judicial investigation, we can be obliged to communicate certain data to the necessary authorities in a confidential manner.
  • To track studies, tests and statistics, among others for trend analysis.
    • We may use anonymous, aggregated data to, for example, report internally and externally on the use of our services, for example how much of certain websites, apps or digital services have been used, or whether certain programmes or channels are being watched. The data used for this cannot be traced back to an identifiable individual. We use the information we obtain from these analyses to evaluate our current products and services portfolio and to evaluate our processes and adapt these based on new developments.
  • New purposes
    • We may use your data for new purposes, which are not yet provided for in our privacy policy. In this case, we will contact you by e-mail or via the website before using your data for these new purposes, to inform you of the changes to our privacy rules and to give you the opportunity to give or refuse your consent for this.

6. Minors

Roularta Media Group ensures that the privacy of minors is protected and encourages parents to be actively involved in the online activities of their children.

Roularta Media Group will not deliberately or intentionally collect personal data from minors.

Roularta Media Group encourages minors, if they visit a website of Roularta Media Group, to inform their parents about their online activity and to ask their opinion before forwarding personal data to Roularta Media Group.

Roularta Media Group encourages minors, if they wish to create an account, to carefully read the privacy policy of Roularta Media Group together with their parents.

We advise minors to use a pseudonym in their e-mail address instead of mentioning their real name. We also advise minors to provide only the data required for the online use of the services of Roularta Media Group.

The consent of the parents is also required for the application for subscriptions, products and services offered by Roularta Media Group via the websites. Subscriptions, products and services are always subject to the conditions of Roularta Media Group.

7. Security of your personal data

Roularta Media Group takes the appropriate and necessary organisational and technical security measures to protect your personal data and privacy, in order to prevent the loss, unauthorised use of or change to the information we receive. This is an obligation of means and not an obligation of result.

The number of employees in our company that have access to your personal information is limited and these persons are carefully selected. These employees are granted access to your personal information to the extent that they need this information to properly perform their duties.

Our websites sometimes contain links to third-party sites (for example: social media, organisers of events that we sponsor) whose terms of use do not fall within the scope of this privacy policy. Carefully read their policies regarding the protection of your personal data.

With regard to the international transfer of personal data, we protect your data in accordance with the level of protection required by European regulations.

8. Passing on personal data

We do not sell or pass on personal data to third parties or commercial partners:

  • Except to our legal successors and other companies within Roularta Media Group (such as subsidiaries and sister companies) for the same purposes as those stated in this privacy policy.
  • Unless the transmission of your data is necessary for our services: for some aspects of our products and services we work together with third parties or we engage subcontractors. The forwarding of your data is limited to the same purposes in effect at Roularta Media Group itself. We ensure that these third parties, like us, manage your data safely, respectfully and with due care.
  • Your data will not be transferred to third parties to send you advertising, unless your data is part of the Plus Magazine data bank and you have given consent. In order to improve the quality of the databases of Roularta Media Group and other companies, your data can be used to validate or link information already stored in these databases, without your data being transferred to these companies themselves. For this processing, your data are transferred to an external party: Bisnode Belgium NV, Researchdreef 65, 1070 Brussels. For more information on the processing of personal data by Bisnode Belgium, see
  • Unless a legal obligation exists to pass on data at the request of judicial authorities or police services.
  • Unless you give us consent for this.

If Roularta Media Group communicates personal data to third parties in a manner different than that mentioned above, this will be done with an explicit communication, in which you will be informed about the third party, the purposes of the transfer and the processing. We will obtain your express consent where required by law. You also always have the possibility to object.

9. Right of access and to correction

On our websites you can access and make changes to the following data:

  • Your subscriber and subscription data via our customer service portal,
  • Your registered personal data  via your registration/account on the websites and digital applications of Roularta Media Group:

You also have the right to inspect, correct, delete and object free of charge to the processing and transfer of your data. You can contact us about this by e-mail: privacy@Roularta.beor by post at: Roularta Media Group (Privacy Office), Meiboomlaan 33, 8800 Roeselare.

In order to exercise your right of access and to prevent any unauthorised disclosure of your personal data, you must provide us with proof of your identity. We therefore ask you to include a copy of the front of your identity card with your written application by e-mail or by post when exercising your right of access.

Roularta Media Group has 30 days to respond to your request. Please note that this period starts only when Roularta Media Group has received your request in writing and has all the information required to fulfil your request.

10. Right to object to the use of your data for direct marketing or commercial purposes

You have the right at all times to object, without giving reason, to the use of your personal data for direct marketing purposes, and to oppose the transfer to third parties.

If you give us your postal address:

  • You may receive periodic mailings in the future with information about products, services and events.
  • You may receive mailings from commercial partners that offer products or services that might interest you.

If you do not wish this, contact us at, indicating your exact name and address.

If you do not wish to receive letters or mailings from any company, you can register on the Robinson list: Roularta Media Group, as a member of the Belgian Direct Marketing Association, takes this into account when approaching non-customers.

If you give us your telephone or mobile number:

  • You may receive telephone calls or text messages from us containing information about products, services and upcoming events.
  • You may be contacted by telephone by other companies with which we are contractually bound.

If you do not wish this, contact us at

If you do not wish to receive telephone calls from any company, please use the do-not-call-me list:

If you give us your e-mail address:

  • You may receive e-mail from us containing information about products, services and events.

You can unsubscribe from further commercial or promotional e-mail via the unsubscribe link provided in each e-mail campaign (at the bottom of the e-mail). An unsubscribe link is also provided in editorial newsletters.

To unsubscribe for all possible commercial or promotional mails from Roularta Media Group, please contact us at

Please note: we reserve the right to contact you electronically in the context of the performance of your contract or if the law obliges us to do so. As a registered reader, trial subscriber or subscriber (free or paying) we may contact you by telephone or e-mail in the context of your registration or subscription.

You have the right to lodge a complaint with the Data Protection Authority: Drukpersstraat 35, tel +32 (0) 2 274 48 00, Fax +32 (0) 2 274 48 35, e-mail:

11. The surfing and cookie policy of Roularta Media Group

When using a website or a Roularta Media Group digital application or app, cookies, files and technologies can be used to store information on your device (PC, laptop, smart phone, tablet, etc.) or gain access to information already stored on your device.

The visitor gives his / her permission for the use of cookies, files and technologies by our company on a first visit to our website, apps or applications.

These files and technologies can consist of cookies, web beacons or pixel tags, log files, settings and information on your terminal equipment and the like:

  • Cookies are small files that are placed and/or read on your device when you visit and use our website.
  • Web beacons or pixel tags are (invisible) graphic files that are contained in a webpage or an e-mail. They are used to gain insight into the behaviour of visitors when surfing our website and opening and reading our information sent by e-mail. Web beacons are part of third-party technology that we use to map the activities of the visitors to our website. Web beacons enable us to keep track of the computer from which certain parts of the website were visited, when this happened and from which location (country/city).
  • Log files can collect information about the activities of your web browser.
  • Your PC, laptop, smart phone or tablet, and the applications it contains, can contain information about the type of device, the settings of an application, etc. These settings can be read.

We ensure that the files and technologies used by Roularta Media do not contain viruses or other harmful applications. These files and technologies are sometimes temporary (session cookies: these are deleted when you close the browser), sometimes permanent (persistent cookies: they remain until they expire or until you have deleted them) or sometimes both.

Some of these cookies, files and technologies are placed and managed by third parties and are necessary among others to share information via social media and/or enable certain functions on our applications. Roularta Media Group is not responsible if third parties use such files and technologies via a Roularta Media Group website to automatically collect, process and potentially enrich data.

Some of the files and technologies that are described here contain data that you can identify directly or indirectly. For more information and your rights regarding the processing of personal data, please refer to our privacy policy.

The use of these cookies, files and technologies allows us:

  • To make our sites more user-friendly, for example:
    • easily recognising you as a customer eliminates the need to repeatedly enter your user name and password.
    • saving your surfing preferences means you do not have to re-enter them each time: your language, your region or location, your subscription, your preferred themes, preferences for searches, …
    • to allow you to easily navigate our website and/or enable interactivity with our websites.
    • to remember your purchases or information you input over different web pages or surf sessions. For example: products added to an order basket, completed fields in forms.
  • to control the amount of ads (by keeping track of how many times an advertisement has already been shown).
  • To understand the way the website is used, which parts of the website are visited and with which frequency. This information is used among others in the context of the CIM Internet Study, or for traffic and profile analysis, in order to better tailor the range of services to the needs of the users. We use among others Google Analytics (collects anonymous data on the use of our website and compiles visitor statistics) and IO Technologies (measures website usage).
  • To adapt the content of sites, applications and advertising messages and ads to your profile (e.g. your age, gender, region …) and/or to your previous surfing behaviour, whether or not combined with information from third sources. Advertising cookies enable a website to send personalised advertising messages. Our websites use among others Blueconic and Google Ad Manager (collects data on pages and advertisements viewed, can create a user profile, and displays targeted information and advertisements to users who are logged on to the website. In principle this happens anonymously unless the user makes himself known through his account), Facebook Conversion Pixel (registers purchase behaviour after viewing an advertisement in Facebook. This information is added to the user's Facebook profile).
  • To optimise the operation of the site or application, detecting errors or misuse: allowing web pages to load faster, guaranteeing security, testing the website or users, detecting abuse and required age. For example: by load balancing, detecting the number of login attempts, automatic logout function, A/B testing.
  • To detect whether you are using adblock technologies.

What types of cookies are there and what are they for?

We can divide the cookies we use into six categories:

1. Necessary cookies to make this website as user-friendly as possible:

You do not have to re-enter your username, password and other information.

You don't have to keep telling us whether you have a subscription and in which language you want to read our articles.

 2. Analytical cookies to gain insight into how the website is used and which pages are visited with what frequency. This information is necessary in the context of the CIM Internet Study and is used for traffic and profile analysis so that we can tailor our work even better to your needs.

 3. Advertising cookies that allow us to keep track of how many times an advertisement has been shown and help us to ensure that you do not see advertisements unnecessarily.

 4. Social media cookies that make it possible to share articles via social media such as Facebook and Twitter.

5. Content: We build a reading profile with the aim of tailoring the content of our websites, applications and communication to your personal preferences, which we derive from various data and your reading behavior.

 6. Advertising and marketing cookies: The reading profile ensures that we can show you suitable advertisements, on this website or via the Facebook pixel or Google Remarketing, also on Facebook or on other websites that you visit.

Data collected automatically, such as via cookies and other systems/applications that collect information, can be shared without specific permission.

The retention period varies from cookie to cookie: generally cookies are saved until users delete their cookies.

You can change your preferences at any time via the link "Cookie Settings" on this or at the bottom of each page.

Or you can disable cookies in your browser: you can disable the cookies, web beacons, log files and other files and technologies that Roularta Media Group and/or third parties use to the extent and as described below. The removal and/or refusal of cookies, web beacons, log files, ad block detection and other files and technologies may result in you being unable to optimally use the website.

The way this happens differs per browser. If necessary, consult your browser's help function: Google Chrome, Firefox, Internet Explorer, Safari and Opera.

To turn off cookies from specific parties, go to Remember that after deleting cookies on some websites, you will not be able to take optimum advantage of all the possibilities.