Radio and Television
1987 - The Vlaamse Televisie Maatschappij (VTM), the first Flemish commercial television station, is established.
The founding of VTM is a direct result of the Cable Decree. This meant the introduction of private television in Belgium and the end of the monopoly of public broadcasting in Belgium. VTM was originally founded in 1987 by 9 publishers who each held 11.1% of the shares. Since 1998, De Persgroep and Roularta Media Group each own 50% of the shares.
1 February 1989 - The first broadcast on VTM takes place.
VTM is our general public brand that presents family life with a variety of newly-made, homegrown entertainment and fiction. VTM is uncomplicated, aims to touch its viewers, and offers a warm welcome to the entire family. Its baseline is: ‘You experience it here’.
30 January 1995 - Ka2, the second commercial television brand, is born.
After several changes of name, today the brand is known as Q2. Q2 is the television arm of radio station Qmusic and focuses on young people. For the best international series and movies, top football matches in the Champions League, and a lot of programmes around adventure and music, you need to be viewing Q2.
1999 - The Vlaamse Televisie Maatschappij is renamed the Vlaamse Media Maatschappij (VMMa).
2 April 2001 - JIM, the youth brand of VMMa, is released to the public.
JIM rapidly grew to become the most watched youth station in Flanders. JIM settled firmly into the everyday lives of Flemish youngsters, not only on air, but also online and at events. But after nearly 15 years, the success story comes to an end. JIM disappeared on 16 December 2015.
12 November 2001: Qmusic goes on air.
The philosophy of Qmusic is well expressed in its baseline. ‘You make us Q’ is a promise Qmusic aims to realise in all its manifestations: the listener is always central, both on radio and in our actions. Qmusic guarantees you information on the most current and talked-about events, up-to-date music news, and the newest and most popular music, all from your radio. This mix allows the listener to tune in to Qmusic all day with pleasure and enthusiasm. Q has had a Dutch sister station since 2005, Qmusic Netherlands.
2005 - Studio A, formerly Studio’s Amusement, is acquired by VMMa.
This television production company specialises in drama, with productions such as Familie en Zone Stad. Comedy was added in 2009 - under the Shelter label - with programmes such as Wat Als? and Benidorm Bastards. In 2012, the in-house production company TvBastards saw the light of day. TVBastards coordinates the internal production units Studio A, Shelter and Operatie Koekoek.
iWatch was also established that same year, a video-on-demand brand that allows viewers to access previews, reviews and additional content.
2007 - 4FM acquired by VMMa.
In 2009, the radio station was renamed to the current Joe. With the baseline ‘All The Way’, Joe as radio station aims more than ever to appeal to the generation of 35- to 50-year-olds in Flanders. Joe presents a sparkling mix of classics and hits from now, presented by engaging personalities who approach life with both feet firmly on the ground. JOE relaxes, recharges your batteries and takes you through the day. In 2007, VMMa together with KPN Group founded the telco brand JIM Mobileop for youth.
2009 - VMMa increases its brand offerings with the children’s channel VTMKZOOM.
The fun starts here! With this baseline, the broadcaster invites children between 4 and 9 years of age to watch popular TV series with timeless storylines. And there are fun activities to be found on the interactive website. VTMKZOOM presents safe and non-violent entertainment, suitable for children.
On 7 November 2010, VMMa acquired lifestyle channel Vitaya.
With this acquisition, VMMa expands its brand portfolio to five television channels and becomes a complete ‘family of channels’. Vitaya presents inspirational TV programmes for women with which they can recharge themselves. In April 2016, the channel received a new stylish look that is more focused on the me-time moment of the active wife and mother.
On 8 November 2010, zesta.be was launched.
This is an online culinary platform where you can find recipes, culinary tips and trivia. In 2012 it was further expanded to the sub-brand VTM Koken. Here thousands of recipes are available for cooks of all levels. VTM Koken is also the online cooking platform of VTM chef Sofie Dumont.
6 December 2013: A symbolic day for television lovers, because the three main Flemish broadcasters VRT, SBS and VMMa together launch Stievie.
Stievie allows you to watch ten Flemish channels via smartphone or tablet, live and delayed for up to a week. Since the beginning of 2014, it has also been possible to view your TV programmes mobile, without internet connection. Two years after the launch, MEDIALAAN introduced a premiere: Stievie FREE was born. In exchange for a number of short, non-skippable commercial breaks, all the programmes of the five MEDIALAAN brands can be viewed for free.
3 February 2014: VMMa becomes MEDIALAAN.
The change is in line with the VMMa brand strategy. The corporate brand MEDIALAAN aims to clarify the identity of the company, but especially to support and connect the strong television and radio brands of the house. A new name is already the beginning of this process. The baseline ‘join the experience’ is an invitation for all employees, viewers, listeners and partners to literally participate in building MEDIALAAN’s public brands.
25 August 2014: innovation at vtm.be.
Visitors to vtm.be can view their favourite programmes up to four weeks after broadcast for free, and view them again in their entirety on the website. MEDIALAAN’s aim with this additional service is to offer its users the greatest possible convenience.
5 December 2015 - Red Nose Day earns 3,858,814 euro.
VTM, Qmusic and Belfius joined forces for charity. The sale of Red Noses and campaigns throughout Flanders yield 3,858,814 euro for the Red Nose Fund, managed by the King Baudouin Foundation. The money supports initiatives that offer psychological help to youth. Five different noses were designed and numerous campaigns again launched for the second edition in 2016. On 3 December 2016, the dazzling final show of Red Nose Day will take place.
18 December 2015: children’s channel KADET is launched.
A new children’s channel aimed at 8- to 12-year-olds, with international animated and live action series, is launched. KADET takes over the feed from JIM. And thus MEDIALAAN covers the entire children’s segment. A content deal with Disney completes the collaboration: the MEDIALAAN TV channels will broadcast Disney movies, series and animated series. Since 1 January 2016, MEDIALAAN has been handling the media advertising for Disney Channel and Disney Junior.
On 4 February 2016 MEDIALAAN acquires VikingCo.
With this, the virtual network operator Mobile Vikings becomes part of the growing mobile services of MEDIALAAN. The success story of the Mobile Vikings prepaid cards with the best data services is further extended. In September 2016, the operator launched the first discounted subscription formulas.
1 October 2016 - the introduction of CAZ.
MEDIALAAN shows its versatility with this new channel for men. CAZ, the former Acht, treats viewers to blockbusters and more with a wide range of mostly foreign action films and series. CAZ is also the place to be for a healthy portion of humour.
On 1 January 2017 MEDIALAAN takes over distribution of Nickelodeon and Nick Jr.
In cooperation with its new partner VIACOM Benelux, MEDIALAAN will be further investing in the children’s segment. From 1 January 2017, MEDIALAAN, will take over the media distribution of Nickelodeon and Nick Jr., for TV as well as online video.
Roularta Media Group invests not only in printed products but also in radio and television. The Vlaamse Televisie Maatschappij (VTM) was founded in 1987, the first commercial television station in Flanders. Its founding was in cooperation with eight other Flemish publishers.
In 2018, Roularta sells its participation in Medialaan to the Persgroep.