C&A 2020

After the successful campaign in 2019, C&A was keen to return with Roularta Brand Studio for the launch of the C&A Communion 2020 spring collection.
The campaign shows 6 real families, who tell their story under the motto #makingmemories.

Roularta Brand Studio was responsible for creating the content and distributing the magazine. 

Together with C&A and Dentsu Aegis, we drew up an extensive campaign plan, including:

1. a magazine, completely tailor-made for C&A with fashion shoots, interviews, tips & tricks and games

2. a large cross-media campaign in the women brands:

• classic ads
• branded stories in print & online
• clips
• online mobile rich display format (deck of cards)
• social media & mobile video content
• POS material
   

The magazine:

POS: