Knack & Le Vif Weekend / Kids Fashion 2021
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Knack & Le Vif Weekend start the season with the Kids dossiers.
Adored and pored over by anyone who loves dressing children in the latest and hippest collections, with coverage of both Belgian and international brands.
The focus is on fashion trends in kids’ clothes and shoes, accessories & must-haves, trendy toys, media and decorations.
From an editorial perspective, these specials are a way of communicating with parents while focusing on kids.
| ISSUE DATE | RESERVATION DEADLINE | MATERIAL DEADLINE |
|
17-18/02/2021 |
01-05/02/2021 | 08-10/02/2021 |
| 25-26/08/2021 | 09-13/08/2021 | 16-18/08/2021 |
Key facts
- Print run: 98,950 Dutch copies/ 61,582 French copies FR (Print run Cim Brand Report 2019)
- RLP: Knack Weekend: 358,369/ Le Vif Weekend: 224,454
- Le Vif Weekend: 42.2% social groups 1-2 en 70.4% social groups 1-4, 46.4% women, 58.2% higher education
- Knack Weekend: 40.5% social groups 1-2 en 71.4% social groups 1-4, 50.5% women, 56.7% higher education
*CIM NRS 2019-2020 (paper+digital)
Rates
- 1/1 page Knack Weekend + Le Vif Weekend: € 21,500
