Knack & Le Vif Weekend / Fashion 2021

Concept

Every week, Knack & Le Vif Weekend present a variety of lifestyle news, always focused on 5 main categories: Fashion, Beauty, Design, Travel and Food.

Striking photo shoots alternate with interviews and reports on important players in all these areas. Fashion trends and news from the fashion world are explored in a dynamic format, new products are tested and new designs are screened.

The editors also report on the places to be, give readers an exclusive look behind the scenes with creators and innovative minds and even comment on hot news in the street etc.

Since fashion is one of Knack & Le Vif Weekend’s main strengths, many editions devote considerable attention to the new collections, accessories, fashion houses, looks etc.

Besides the fashion trilogy Black Fashion, Belgian Fashion Special and Men's Fashion Special, there are other specials that focus on fashion items or extensive reports that address the theme of fashion in an original context.

CALENDAR 2021:

Theme	Issue date	Deadline reservation	Deadline material
Love is in the air	10-11/02/2021	25-29/01/2021	01-03/02/2021
Generation-Z	17-18/02/2021	01-05/02/2021	08-10/02/2021
BLACK FASHION	24-25/02/2021	05-09/02/2021	09-11/02/2021
Belgian fashion Special	03-04/03/2021	12-16/02/2021	16-18/02/2021
Special Men	10-11/03/2021	22-26/02/2021	01-03/03/2021
Accessories Addict	17-18/03/2021	01-05/03/2021	08-10/03/2021
BLACK LUXE	24-25/03/2021	05-09/03/2021	09-11/03/2021
Swimwear	31/03-01/04/2021	15-19/03/2021	22-24/03/2021
Sporty is the new style	14-15/04/2021	26/03-01/04/2021	02-07/04/2021
Hello sunshine Shopping Ghent	19-20/05/2021	30/04-06/05/2021	07-11/05/2021
Out of office	23-24/06/2021	07-11/06/2021	14-16/06/2021
SPECIAL BLACK KNOKKE powered by Steps	28/07/2021	09/07/2021	16/07/2021
BLACK FASHION	01-02/09/2021	13-17/08/2021	17-19/08/2021
Belgian fashion Special (1)	08-09/09/2021	20-24/08/2021	24-26/08/2021
Special Men	15-16/09/2021	30/08-03-09/2021	06-08/09/2021
Accessories Addict	06-07/10/2021	20-24/09/2021	27-29/09/2021
Shopping Antwerp	13/10/2021	27/09/2021	04/10/2021
Lingerie lover	03-04/11/2021	15-21/10/2021	22-26/10/2021
BLACK LUXE	10-11/11/2021	20-22/10/2021	22-26/10/2021
BLACK PARTY	01-02/12/2021	12-16/11/2021	16-18/11/2021

Key facts

Print run: 98,950 Dutch copies and 61,582 French copies (Print run Cim Brand Report 2019), for the Black specials, check our overview "print run".
RLP: Knack Weekend: 358,369, Le Vif Weekend: 224,454
Profile Knack Weekend: 40.5% SG 1-2 & 71.4% SG 1-4, 50.5% women, 56.7% higher education
Profile Le Vif Weekend: 42.2% SG 1-2 & 70.4% SG 1-4, 46.4% women, 58.2% higher education

* CIM NRS 2019-2020 (paper + digital)