11 October 2016

The Economist at Roularta Printing

From September 2018 to June 2022 no less than 40 Red Devils matches will be shown exclusively on VTM, under an agreement MEDIALAAN has struck with UEFA.

The contract covers the qualifying matches for the 2020 European Championship (UEFA EURO 2020) and the European qualifiers for the 2022 World Cup in Qatar (FIFA WORLD CUP 2022). In addition to these decisive qualifiers the deal includes the Red Devils' friendly matches during the same period, to be broadcast live on VTM.

Also new is that MEDIALAAN has acquired the rights to the 'UEFA Nations League', a brand new country tournament in which the Red Devils will take on the Europe's major football nations. This 55-country competition will be played mainly in the years where there is no European Championship or World Cup. In this way, every odd year there will be a new title to win. The Red Devils are partnering more and more with VTM.

Ricus Jansegers, TV programme director: "We are very pleased that we can add the Red Devils success to our programme offering. Football is live experience par excellence, in which TV brings people together, and as such is a perfect match with VTM."

Ben Jansen, commercial director MEDIALAAN: "Of course we are delighted to have been able to acquire these rights. A strong brand like The Red Devils has a strong social relevance. Football, especially the Red Devils, gets people and the economy moving."

Reporting, analysis and live commentary at the games will be provided by the VTM NEWS sports editors.

Contact Sara Vercauteren
Spokeswoman Medialaan
Rik De Nolf
President Roularta Media Group
Phone +32 495 24 56 69 + 32 51 26 63 23