Roularta Media Group has been striving for years to use the best available and most efficient techniques in its production process. The various measures that are taken with regard to eco-investments are concentrated mainly in the print shop environment at the head office in Roeselare.

Energy in the production environment
Energy is and remains an important factor in the production process. Thanks to numerous interventions, Roularta Media Group has already realised significant reductions in the use of gas and electricity and thus also in the area of CO2 emissions.

In 2016, Roularta Media Group was the only graphics company to become party to the Flemish Government’s Energy Policy Covenant (EBO) 2015- 2020. The EBO is the successor to the energy benchmark and audit covenant. In the framework of the EBO, in addition to an energy plan and the associated reporting, an energy management system must also be put in place. In the context of organising this energy management system, it was decided to start the process for an ISO 50001 certification with the aim of achieving certification in 2018. It also extends the scope from the print shop activities to the entire Roeselare site. Thus all employees at this site are involved in the project.

Energy in office environments
In recent years, good results in the area of energy efficiency have been realised through the introduction of diverse measures in the office environments.
Some examples:
• In the context of renewing the environmental permit for the Brussels Media Centre site in Haren, a heating audit was conducted.
• Agreements were made to properly ventilate the offices on hot days in combination with the air conditioning. The windows are opened until no later than 9 am to allow fresh air to enter, after which they are closed so that the air conditioning system is not required to compensate for the extra incoming heat.
• For new installations, detectors are provided that automatically switch the lights on and off.
• Traditional lamps have been replaced by LED lighting or other more energy-efficient types. In 2017, the entire Brussels Media Centre switched to LED lighting. And in 2018, the site in Zellik will also be switching fully to LED lighting.
• At the end of 2016, the central data storage system was switched to SSD technology which leads to a substantial reduction in electricity use.
• For laptops, the focus was on new, more energyefficient models.

Water is an important and costly raw material in the world and in the production process. The aim thus is to be as economical as possible with its use. In recent years, various interventions took place in the production process, as a result of which the consumption of mains water declined systematically.

The cooling installation was converted to reuse a part of the cooling water in the production environment. This has allowed us to save more than 7,000 m3 of water per year.

Paper is the basic raw material for printing newspapers and magazines. We purchase an average of 70 to 75,000 tonnes of paper per year. All paper is chlorine-free (100% TCF).

Roularta obtained both FSC and PEFC ‘chain of custody’ certification in 2009. The certificate is awarded for periods of 5 years. In 2014, we passed an audit conducted by an independent monitoring body, allowing us to renew our certificates.

In order to obtain the certificates, we had to demonstrate that we were able to organise a chain of custody in the company. The chain of custody is a reliable system for tracking certified wood flows, step by step, from tree management to the finished products. This is a closed chain, which means that each link must have a chain of custody certificate (which is verified annually by an independent certification body). Only then may the product carry the PEFC label and does the end user receive the assurance that the product comes from sustainably managed forests.

By obtaining the certificates, Roularta Printing is able to purchase, process and sell certified paper with the FSC or PEFC label.

The PEFC and FSC certificates guarantee responsible forest management.

PEFC (Programme for the Endorsement of Forest Certification Schemes) is a forest certification system that was established in Europe in 1999. Products with the PEFC logo are guaranteed to come from responsibly managed forests. In concrete terms, this means forest management that is economically viable, environmentally friendly as well as socially beneficial. The PEFC label guarantees consumers that the product they buy comes from sustainably managed forests.
• Ecologically: Harvesting a tree = replanting a tree. Preserving biodiversity in the forest.
• Socially: Respecting the rights of people who live from and in the forest. Foreseeing strict safety requirements for forest workers.
• Economically: Paying forest managers a fair price for their timber. Stimulating the local economy.

PEFC Belgium, the non-profit association that promotes the PEFC label in our country, has published a ‘Guide to PEFC-certified companies’. This guide contains the details of all companies that are allowed to produce and sell products with the PEFC label. Our print shop is in the list (under ‘Roularta Printing’). Complete information about PEFC and the guide can be found at www.pefc.be. (Source: PEFC Belgium) The FSC (Forest Stewardship Council) also promotes ecologically suitable, socially correct and economically viable forest management of forests worldwide. It has set the bar very high. The FSC is an international organisation that was founded in 1993. It sets global standards for forest management, with a quality mark attached to compliance. The FSC has also published a guide for FSC-certified companies, in which you will find our print shop (Roularta Printing).

Complete information about the FSC and the guide can be found at www.fsc.be. Ink, additives and solvents As with paper, the efficient use of ink, additives and solvents in the production process is always a priority.

• Approximately 1,500,000 kg of ink is consumed each year on average. We constantly strive for the minimum use of ink, without sacrificing quality.
• In addition to ink, there are also the cleaning agents (about 45,000 litres per year) and the dampening additives. We use approximately 170,000 litres of dampening additives per year. In recent years, much effort has been made to reduce the use of isopropyl alcohol (IPA). Its use has dropped by 40% since 2008.

Fully alcohol-free printing is not feasible since it compromises the quality.

Each company producing a certain volume of packaging waste is obliged to submit a three-yearly prevention plan to the Interregional Packaging Commission. Companies can submit their own plan or register via a sector federation. In 2016, Roularta once again subscribed to the Febelgra/ Fedustria sector plan. Specific points of attention are regularly addressed, resulting in substantial accomplishments with respect to ecology.

Mobility is becoming increasingly important in business. This aspect also deserves our ecoattention. Initiatives supporting bicycling, carpooling and free train use are offered to personnel and promoted by the company. In recent years, Roularta Media Group started a Blue-bike bicycle sharing service.

We also aim for an eco-efficient purchasing policy with regard to our vehicle fleet. This has resulted in a constant decrease in average CO2 emissions from our company cars. Since 2014, CO2 emissions have remained more or less stable.

In 2017, the company opted to include petrolhybrid vehicles in the selection of company cars. Such vehicles will be present for the first time in the Roularta Media Group fleet in 2018.