Magazines

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Sus Verleyen, Knack's first editor-in-chief.

MAGAZINES

Belgium had no Newsweek, no Business Week, no Sports Illustrated, no news magazine, no business magazine, no sports magazine.

The first Flemish news magazine rolled off the presses in 1971. For Roularta, the weekly Knack meant the first step towards diversification. At this time, Rik De Nolf joined the company alongside his father. He became manager of the magazines division in 1972.

The group was enhanced by the contributions of the Louis Claeys family. His son Leo Claeys became manager of the printing division in 1972 and later also the Free Press division.

The editors of Knack are located in Brussels and Roularta also opened an office there for national advertising sales.

For the free papers, Roularta concluded additional agreements for obtaining advertising with publishers active in regions where Roularta had no editions of its own, making possible full coverage throughout Dutch-speaking Belgium.

In 1975, the biweekly financial-economic magazine Trends appeared for the first time. Less than a year later, the French-language counterpart appeared: Trends/Tendances. This is Roularta’s first venture into the French-speaking part of the country.

In March 1980, Roularta started a sports magazine, for which a French edition appeared in 1981. After several joint ventures and experiments, in 2001 Roularta definitively opted for the weekly title Sport/Voetbalmagazine – Sport/Foot Magazine, with the substantive accent on football but also attention for other professional sports.

1e Sport

1Trends

1e Knack

In 1983 Weekendblad appeared, a lighter magazine with a focus on film, culture and society. This was added as a second magazine to Knack in 1984 and renamed Knack Weekend, the Flemish lifestyle magazine.

Again in 1983, the French-language Le Vif Magazine was launched. Analogous to Knack, here again a Weekend Le Vif was added. Roularta concluded a cooperation agreement with the French group L’Express in 1986, and from now on the news magazine would be called Le Vif/L’Express. After the acquisition of Pourquoi Pas? (1988), this magazine was integrated into Le Vif/L’Express.

In 1987, Roularta adapted the frequency of Trends Magazine due to its growing success: it became the weekly business magazine. The three “weekly news magazines” Knack, Trends and Sportmagazine (LeVif/L’Express, Trends Tendances, Sport/Foot Magazine) were a fact.

Thanks to collaboration with the French Bayard Presse, a magazine for active seniors was launched in 1988. The success story of the French Notre Temps would be extended in other countries. In Belgium, the magazine received a new title in 2001: Plus Magazine. With Bayard as partner, in 1994 Roularta acquired the French-language TV magazine Télépro.

In 2000, alongside Knack Weekend, a third magazine was added to Knack in a single package: Knack Focus. This is an entertainment magazine about culture, film, music, books and theatre, containing the complete schedule of radio and television programmes. Focus Le Vif followed in 2008.

In the autumn of 2002 Nest was launched, a country lifestyle magazine with five editorial pillars: country living, home & garden, food & beverage, hobbies, fashion and health. The French-language counterpart comes after acquisition of the French magazine Tempo Verde. 

Media Office was acquired in 2004, a publisher specialising in practical publications for those who are going to build or remodel, with among others the monthly magazine Ik ga Bouwen/Je vais Construire.

Bodytalk was launched in 2008, a monthly magazine in Dutch and French with four important pillars: Health, Food, Exercise and Psychology.

In 2011, the weekly magazine Trends received a lifestyle magazine Trends Style six times per year.

And in 2011, the lifestyle magazine The Good Life was launched, the Dutch edition of the French magazine. 

In 2017, Roularta takes over “Sterck”, a magazine for entrepreneurs and liberal professions, specialized in networking events which do not only provide direct contacts but also specific business opportunities in an original way.