Roularta Local Media
All the while, the free door-to-door papers were growing in circulation and volume. Titles formerly produced on a contract basis for other publishing houses were taken over, so that everywhere Roularta had its own edition. In 1979 the E3 magazines received a total makeover, evolving from pure ad sheets into local newspapers. A certain uniformity was introduced and the free papers were renamed De Streekkrant. With some fifty local editions this weekly newspaper is delivered door-to door in every city and village of Dutch-speaking Belgium.
In the province Limburg, the title De Weekkrant was used, the result of an agreement with publisher Concentra (with its 20% holding in NV DSDW).
The success of De Streekkant led to a second network of free tabloids being set up. By keeping their local titles, Roularta wanted to offer a new and complemetary platform alongside De Streekkant, this time focused on local advertisers. The network quiickly grew, fuelled by takeovers of such freesheets as Fonteintje, Wegwijzer, Wetthra, Tam Tam, Het Gouden Blad, Effect, etc.
The monthly Steps was launched in 1995 as a complement to the De Streekkrant door-to-door freesheet. Whereas De Streekkrant publishes promotional advertising aimed at direct sales, Steps carries image campaigns for upmarket retail outlets.
Piloted in Kempen, the free newspaper De Zondag was launched Flanders-wide in 2000. The novel formula of distributing the magazine via bakeries enables almost 600,000 copies to be distributed every Sunday morning. Since autumn 2004 De Zondag has included a full round-up of national sports news in all 16 editions. De Zondag is Flanders' most popular newspaper.
A brand new free newspaper was launched on 18 January 2017: Deze Week instead of De Streekkrant. A new, thick newspaper with more editorial articles, a fresh layout, a new look with more space for interesting local, regional and national news, relevant, practical and progressive.
Just like before, “Deze Week (De Streekkrant” reaches nearly every family in all cities and villages all over Flanders, through door-to-door distribution supported by an additional network of well-placed distribution points and displays at press shops, local shops, bakeries…
“Deze Week” is exclusively distributed on Wednesday and shares the same look & feel as that of its twin copy “De Zondag”, exclusively distributed for free on Sunday.