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An expandable ad is an advertisement that expands when the user passes a mouse over it.

SPECIFICATIONS: 

Number of files 1 file : .swf which expands automatically, third party
Dimensions not expanded 120 pixels wide and 600 pixels high
Dimensions expanded 600 pixels wide and max. 600 pixels high
Maximum file size 50 kB
File type SWF* + third party
Animation Max. 3 times the animation within max. 15 sec., then stop.
Sound (Flash) 1. Mouseover = sound ON, mouseoff = sound OFF
2. Provide ON/OFF button
Clicktag (Flash) on(release){
  getURL( _root.clickTAG,"_blank");
}
Target URL URL has to be forwarded in a txt file
More Info
When delivering 3rd party code, it is important to take into account the following guidelines:
  1. the wmode* parameter is to be set to 'opaque'.
    *wmode verifies the Flash file visualisation regarding elements which are placed on top of or are masked by the Flash file.
  2. in case a z-index* is sent, it can have a maximum value of 9000.
    *the z-index determines the position of the HTML elements in the various layers of the web page. An element with a higher z-index will be put on top of an element with a lower z-index.
All interruptive rich media advertising executions (Overlayer, expandable, ...) should feature a close button in the top right hand corner.The close button should appear on every frame of the execution.The close button should appear in the top right next to the content or the actual visible ad content (cfr. when there is a transparent background).The close button should be clearly visible at all times with special consideration taken about the background colours of the web page the creative is running on. 
The close button should feature both an ‘X’ and the word ‘close’ in font size 11.
After the Close Button is clicked the advertisement should return to its basic format of 120 x 600 pixels and Mouse Over should be deactivated.
Only an On Click on the advertisement should open it again.

* Backup GIF or JPEG required with all Flash creative

SITES

www.knack.be www.levif.be www.knackfocus.be
www.focusvif.be www.sportmagazine.be (NL-FR) www.go.be (NL-FR)
www.plusmagazine.be (NL-FR) www.weekend.be (NL-FR) www.ikgabouwen.be (NL-FR)
www.trends.be www.tendances.be www.moneytalk.be (NL-FR)
www.kanaalz.be (NL-FR) www.itm.be (NL-FR) www.grafischnieuws.be (NL-FR)
www.trendstop.be (NL-FR) www.topbouw.be (NL-FR) www.insidebeleggen.be (NL-FR)
www.datanews.be (NL-FR) www.streekpersoneel.be (NL-FR)

EXAMPLE