BOOKS AND LINE EXTENSIONS
Roularta Books publishes only books that are of interest to the target groups of the various Roularta Group magazines. Depending on the project, the book is either distributed through the regular book trade at normal prices, or a large edition is printed and offered at an exceptionally low price to readers of Knack, Trends, Plus Magazine, Nest, etc…
In this case readers find a special voucher in their magazine that they can exchange for a major reduction. Knack readers regularly receive new offers for superbly colourillustrated books on interesting topics at exceptional conditions and ‘maga-books’ (recipe books, political encyclopaedias, travel guides, etc.) printed on luxury paper with plasticized covers and crammed full of useful information.
THE ADD-ON PRODUCTS
A growing number of initiatives are being developed in the field of brand extension. The main Roularta brands (Knack, Trends, Plus Magazine, etc.) are called in to promote new products and services. Readers find special vouchers in their magazine that they can exchange for a major reduction.
Books
Roularta Books publishes only books that are of interest to the target groups of the various Roularta Group magazines.
Depending on the project, the book is either distributed through the regular book trade at normal prices, or a large edition is printed and offered at an exceptionally low price to readers of Knack, Trends, Plus Magazine, Nest, etc…
In this case readers find a special voucher in their magazine that they can exchange for a major reduction.
Knack readers regularly receive new offers for superbly colourillustrated books on interesting topics at exceptional conditions and ‘maga-books’ (recipe books, political encyclopaedias, travel guides, etc.) printed on luxury paper with plasticized covers and crammed full of useful information.
Travel
Knack, Le Vif/L’Express, Plus Magazine and Grande all organize readers’ tours, each with an exclusive programme carefully worked out with the magazine’s editorial staff. Each trip is announced with travel reports and is accompanied by a representative of the magazine in question.
Plusproducts
Roularta produces CD and DVD series that it offers at exceptional prices to its readers through advertisement inserts and via the internet.
Media Club
The Roularta internet shop offers the full range of books, CDs and DVDs, as well as a catalogue (online and in print) of special offers for the modern consumer, adapted to the group’s reading public.