With over 2,900,000 free copies distributed door-to-door, De Streekkrant/De Weekkrant is the country’s largest newspaper, reaching 2,690,110 readers (CIM 2010-2011).
The first weekly freesheets in the De Streekkrant/De Weekkrant group were produced more than 50 years ago. Today De Streekkrant/De Weekkrant is a national medium with 48 separate weekly editions providing local reporting region by region, each being the market leader in its own local area. De Streekkrant/De Weekkrant is read and consulted primarily for its consumer information, advertising and local news.
De Streekkrant comes in four sections, with regular commercial information headings and local news content provided by a network of professional local journalists.
From April 2008, some three million families will be receiving their well-known newspaper in full colour. The De Streekkrant/De Weekkrant team also invests heavily in journalism and information.
The newspaper is full of new headings, interviews and reports on events near and far. Entertainment comes in the form of a weekly puzzle page, complete film news, a dose of pure leisure and each week a number of special activities and competitions, with special conditions and interesting prizes. Readers can make their own contributions, both directly and via the recently developed destreekkrant.be and deweekkrant.be websites. And of course the newspaper also acts as a shopping guide, providing the optimal setting for commercial messages by local, regional and national advertisers.
“Even more newspaper, even more colour”, is a slogan that perfectly encapsulates the new De Streekkrant/De Weekkrant. To which we could easily add ‘even more local region’. Local commercial and journalistic messages have a strong tradition in the newspaper, now boosted with the creation of ‘Tam-Tam uit de Regio’, a new and playful local dessert course after the rich, regional main dish in part one of the newspaper. In part two, the Tam-Tam chapter meets all kinds of reader demands: a dash of local journalism, a local event, local government information, duty chemists and doctors, small ads, local catering offers, family news. In short: a tasty cocktail, logically put together and very attractively presented.
More than ever before De Streekkrant/De Weekkrant is the newspaper that serves the reader’s every wish. For this, the traditional Properties Vacant, Notaries, Holidays, Car and Want Ads pages have undergone a major facelift, with a clear, user-friendly structure, permanent editorial support a set place every week. Part three opens every time with Vlan/Immo, and part four is the important ‘Streekpersoneel’ (local positions vacant) section, the channel for interesting jobs close to home.